Privacy Policy

Privacy Policy
Last updated: February 2024
At LifeUp International OÜ, we take your privacy seriously and are committed to protecting your personal data. This comprehensive privacy policy outlines our practices for collecting, using, and safeguarding your information in compliance with global privacy regulations including GDPR and CCPA.
Information We Collect
We collect various types of information through different channels:
Information You Provide Directly:
Personal identifiers (name, date of birth, government ID numbers)
Contact information (email, phone number, postal address)
Account credentials (username, password)
Payment information (credit card details, banking information)
Profile preferences and settings
Communication preferences and marketing choices
Automatically Collected Information:
Device information (IP address, browser type, operating system)
Usage data (pages visited, time spent, interactions)
Location data (GPS, IP-based location)
Cookies and tracking technologies data
Information From Third Parties:
Social media profile information (when you connect your accounts)
Credit reporting agencies (for verification purposes)
Marketing partners and analytics providers
How We Use Your Information
We process your personal information for the following specific purposes:
Essential Operations:
Account creation and management
Processing and fulfilling your transactions
Providing customer support and responding to inquiries
Ensuring platform security and preventing fraud
Service Improvement:
Analyzing user behavior to enhance user experience
Developing new features and services
Conducting research and analytics
Testing and debugging platform functionality
Communication:
Sending transaction confirmations and service updates
Providing important security alerts
Delivering personalized recommendations
Marketing communications (with consent)
Information Sharing and Disclosure
We maintain strict controls over shared data and only share information in these specific circumstances:
Service Providers:
Payment processors for transaction handling
Cloud storage providers for data hosting
Analytics services for performance monitoring
Customer support platforms for issue resolution
Legal Requirements:
Court orders and legal proceedings
Government and law enforcement requests
Protection of legal rights and prevention of harm
We require all third parties to respect data security and handle your personal information according to applicable laws.
Your Privacy Rights
Depending on your location, you have specific rights regarding your personal data:
Under GDPR (EU Residents):
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to data portability
Right to object to processing
Right to withdraw consent
Under CCPA (California Residents):
Right to know what personal information is collected
Right to delete personal information
Right to opt-out of personal information sales
Right to non-discrimination for exercising rights
Data Security Measures
We implement comprehensive security measures to protect your data:
Industry-standard SSL/TLS encryption for data transmission
Regular security assessments and penetration testing
Multi-factor authentication for account access
Employee training on data protection and security
24/7 system monitoring for suspicious activities
Regular security updates and patch management
Data backup and disaster recovery procedures
Data Retention
We retain your personal information for as long as necessary to:
Fulfill the purposes outlined in this policy
Comply with legal obligations
Resolve disputes
Enforce our agreements
Typical retention periods range from 2-7 years, depending on the type of data and applicable laws.
Contact Us
For any privacy-related questions or to exercise your rights, contact our Data Protection Officer:
Email: privacy@lifeup-int.com
Phone: +442037690016
Address: Narva mnt 5, Tallinn, 10117, Estonia
Response Time: We strive to respond to all legitimate requests within 48 hours.
This privacy policy was last modified on February 2024. We reserve the right to update this policy and will notify you of any material changes.